Making use of Reviews in Marketing Campaigns
Online reviews are now a significant aspect of online presence.Presently, potential customers check the credibility of items and services before making purchases. People confirm the value of services and products by going through testimonials of other users. Though there are many types of reviews, Google reviews are very popular. Clients regard highly the opinions of other clients concerning a business. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Ratings and reviews, therefore, have a great influence on consumer’s decision making. It would thus be important for businesses to find a way of having their satisfied customers share their experiences on their websites. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.
Websites settings and configurations allows business to control what they want to be visible on the website. This features are however, not applicable when using review sites such as Yelp and other websites like Amazon. Negative reviews are not entirely bad, they can be used as constructively to improve customer experience. Responding to negative reviews in a professional manner helps in upholding a company’s image. It is also appropriate to respond to positive reviews as an appreciation to the client.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. Reviews are important because they capture the attention of readers and may drive them to reading an entire post. Good reviews from big brands can increase the credibility of a company to potential customers. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
Google reviews are free unless a business is looking to increase flexibility and make work easier by buying additional plug-ins. Purchasing plug-ins may actually be unnecessary when using some applications. Google offers a plug in called Google places reviews. With this, one can feature 3 views concurrently. To suit the theme and website design, the review panel can be modified from the configuration settings.
Another common site for reviews is Yelp.The credibility of reviews from Yelp is beyond question because of its security features. WordPress offers Yelp widget pro that makes it possible for websites to make use of Yelp reviews. Facebook reviews can also be used in a website.
Beyond the three review tools covered by this article, there exist others. The three review types are website friendly because they can be used with features readily available within website settings without having to purchase additional features.